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This is one of the big hangups for me as far as starting my tore. It determines everything! Who the customers are, what they will be hoping to see in the store, environment, overall
everything! So needless to say, it's something I think about a lot. Chris and I talked consistently about
Bayview - there isn't really anything like the shop I envision on that side of town, and there is so much cool growth going on in the neighborhood. I also think the people that reside there would appreciate the idea behind the store- lots of environmentally friendly products and a unique spin on your typical stationary store. But THEN I saw this listing on
craigslist, (I think it's the storefront to the right) - and what's not to love about an
Eastside location? I'm practically obsessed anyway with moving back to that area, and this is a really cute little storefront on Oakland Avenue. Lots and lots of pedestrian traffic, and a good mix of ages, cultures, and in general just lots of different people. So I ping pong back and forth and all around Milwaukee thinking where the perfect spot would be because if I don't have the perfect spot, I won't sell a single item, no one will come, I'll go bankrupt, and my head will explode. Welcome to my brain. :)